【新聞稿】臺中市化粧品公會率團參加2025越南美容展 國家形象館登場展現臺灣美粧實力
[Press Release] Taichung Cosmetics Association Leads Delegation to CosmoBeaute Vietnam 2025
Showcasing Taiwan’s Beauty Industry at the National Pavilion
臺中市化粧品工業同業公會於2025年7月24日至26日，率領會員廠商參加於越南胡志明市SECC（Saigon Exhibition and Convention Center）舉辦的CosmoBeaute Vietnam 2025，並成功申請「經濟部國際貿易署」國家形象館補助，設立臺灣形象展區，展現臺灣美粧產業整體實力與國際化行動力。
From July 24 to 26, 2025, the Taichung Cosmetics Industry Association led a delegation of member companies to participate in CosmoBeaute Vietnam 2025, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. The association was honored to be selected for the “National Pavilion Subsidy Program” by the Bureau of Foreign Trade, Ministry of Economic Affairs, allowing the establishment of a Taiwan Pavilion and strengthening Taiwan’s visibility in the Southeast Asian beauty market.
本次展覽共有6家會員廠商共同參與，分別為：
A total of six outstanding member companies joined the exhibition:
- 頂郁企業股份有限公司（TOP-WELL COSMETICS INDUSTRY CO., LTD.）
- 喜王化工有限公司（HSIWANG CHEMICAL INDUSTRY CO., LTD.）
- 欣蘭化工股份有限公司（HSIN LAN CHEMICAL CO., LTD.）
- 儷妍實業股份有限公司（LIANNA ENTERPRISE CO., LTD.）
- 艾妳美實業股份有限公司（ANIME COSMETIC RESEARCH LABORATORIES CO., LTD.）
- 真那化工實業有限公司
在三天展期中，臺灣館吸引來自越南及周邊東協國家的大量買主關注，展示內容涵蓋保養品、OEM/ODM代工、彩妝、清潔保健產品等領域，展現公會會員在產品創新、製造實力與品牌設計上的國際競爭力。
During the three-day exhibition, the Taiwan Pavilion attracted numerous buyers and professionals from Vietnam and surrounding ASEAN countries. Exhibits featured a wide range of products, including skincare, cosmetics, health and hygiene products, and OEM/ODM services. The exhibition highlighted the strength of Taiwanese manufacturers in product development, production quality, and international branding.
此次越南展亦為本會申請「114年度下半年海外參展建置國家形象館補助計畫」的獲補助項目之一，代表政府對公會推動國際參展工作的高度肯定。未來，本會也將持續扮演臺灣美粧產業與國際市場之間的橋樑，協助會員拓展新興市場、促進產學合作與政策溝通。
This exhibition was one of the association's approved projects under the 2025 Second Half-Year Overseas National Pavilion Subsidy Program, demonstrating the government’s recognition of the association’s proactive role in international promotion. Moving forward, the Taichung Cosmetics Industry Association will continue to serve as a bridge between Taiwan’s beauty industry and the global market, supporting members in expanding into emerging markets and facilitating international partnerships.
後續行動預告：
公會申請補助的「馬來西亞美粧展」目前仍在招募中，歡迎有意拓展東南亞市場的會員廠商踴躍報名參加，名額有限、額滿為止。
Next Stop: Malaysia Beauty Expo!
The Malaysia exhibition, also approved for the National Pavilion subsidy, is now open for registration. Interested members are encouraged to apply soon — limited spots available!
展覽花絮照片回顧如下：
Event Highlights:
